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| Section | Objectives |
|---|---|
| Competitive Positioning | - Comparison with competing BI and analytics solutions - Key differentiators of IBM Business Analytics |
| IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
| Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| Customer Use Cases and Industry Scenarios | - Business performance management and planning scenarios - Reporting, dashboards, and analytics use cases for midmarket clients |
| Sales Approach and Value Messaging | - Handling customer objections and positioning IBM solutions - Value-based selling for midmarket customers |
1. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A) Budget. Acceptance. Necessity. Tactics
B) Budget. Affordability, Need. Thought Leadership
C) Budget. Authority, Need. Timeline
D) Budget, Access. Need, Timeline
2. Where can you find specific Business Analytics Midmarket customer success stories?
A) DeveloperWorks
B) IBM.com Website
C) AnalyticsZone.com website
D) Customer Reference Database
3. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
A) Breadth, Depth, Easy to buy
B) Easy to use. Simple to install. Priced right
C) Easy, Complete. Priced right
D) Simple, Complete. Affordable
4. What is the definition of an IBM sales stage 04 qualified opportunity?
A) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
B) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
C) The customer has been BANT qualified.
D) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
5. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Operations.
C) Buyers in the Midmarket are shifting toward Information Technology.
D) Buyers in the Midmarket are shifting toward Finance.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |
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