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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A) Scheduled Reports
B) Send Logs
C) Tracking Extracts
D) Data Views

2. Scenario: A B2B customer notices they have a large number of subscribers marked as 'Held'.
During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A) Subscribers with a status of 'Held' should be re-enabled by contacting support.
B) Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
C) Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
D) Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

3. Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose 3 answers)

A) Will the data file be placed on the SFTP at the same time daily?
B) Does the data extension have a data relationship?
C) Will the file have more than 5,000 rows?
D) Does someone need to be notified if an error happens on import?
E) Is the data file a delta or a historical file?

4. A healthcare organization stores highly sensitive patient communication preferences. Only authorized administrators should modify consent information, while marketers may view audience counts but not individual consent records. Which recommendation best addresses this requirement?

A) Apply role-based permissions that separate administrative and marketing responsibilities.
B) Store consent within email content.
C) Maintain consent only in Publication Lists.
D) Grant all marketers Administrator permissions.

5. A marketer wants to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

A) SSJS
B) Node.JS
C) Apex
D) GTL

Solutions: