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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add emails to campaign start displaying engagement history metrics on campaigns.
B) Add engagement history activity related lists to lead & contact page layouts.
C) Add engagement history metrics related lists to campaign page layouts.
D) Add engagement history lightning component to lead & contact page layouts.

2. "What record page layouts can the Send Engage Email button be added to?

A) Case
B) Contract
C) User
D) Opportunity

3. LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A) Create visitor filters for prospects that are known to be located in Europe.
B) Remove tracking code from the website and create new sites for each country.
C) Enable tracking opt-in preferences for visitors from specific countries.
D) Enable tracking opt-in preferences for all website visitors.

4. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
B) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
C) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
D) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

5. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Assign prospects to an existing user
B) Undelete matching prospects from the Recycle Bin
C) Permanently delete prospects
D) Create new custom fields and populate field values

Solutions: