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| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Data Modeling and Management | 21% | - Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition |
| Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Account Configuration | 12% | - Sender Authentication Package implementation - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management |
1. Northern Trail Outfitters は、Automation Studio を使用してデータファイルを SFTP にエクスポートしたいと考えています。このファイルには、過去 24 時間以内に目的のメールを受信しなかったすべての購読者が含まれている必要があります。この自動化は毎日実行されるようにスケジュールされます。自動化に必要なアクティビティはどれですか?
A) データ抽出アクティビティ
B) SendLog抽出
C) レポート定義アクティビティ
D) SQLクエリアクティビティ
2. Northern Trail Outfittersは、ユーザーがメールのウェブページ版を閲覧できるように、メールテンプレートに「オンラインで表示」リンクを含めたいと考えています。リンクのhref属性には、どのパーソナライゼーション文字列を含めるべきでしょうか?
A) %%view_email_url%%
B) %%view_as_webpage%%
C) %%view_online%%
D) %%vawp%%
3. ある組織は、アカウント閉鎖後に顧客情報を削除しつつ、経営陣向けダッシュボード用の集計キャンペーンレポートは保持したいと考えています。どちらの目標も最も効果的に達成できる戦略はどれでしょうか?
A) すべての顧客記録を永久に保存する。
B) 連絡先を削除する前に、トラッキングを無効にしてください。
C) 個人を特定できない報告データを保持しつつ、連絡先削除ポリシーを適用する。
D) レポートの抜粋を削除します。
4. セキュリティ上の理由から、Northern Trail Outfittersは、Marketing Cloudアカウント内に個人情報(PII)を直接保存できないと述べています。同社は、送信時にデータウェアハウスから個人情報を取得するために、トークン化送信の導入を検討しています。同社は、年間数通の大規模で時間的制約のあるメールを送信していると述べています。トークン化送信に関して考慮すべき2つの事項は何ですか?(2つ選択してください)
A) Journey Builder Decision Splits は、トークン化されたデータのデータにネイティブにアクセスする方法を提供します。
B) パーソナライゼーション文字列では、メール内に個人情報が表示される可能性があります。
C) トークン化送信は、セキュリティを強化するためにフィールドレベルのデータ暗号化と組み合わせる必要があります。
D) 外部サーバーを含めると、メール送信のサービスレベル契約はサポートされません。
5. Northern Trail Outfitters社は、英国、ドイツ、スイスの子会社でSMSメッセージングを可能にするため、MobileConnectの導入を検討しています。各子会社はそれぞれ独自の事業部門を有しており、すべての市場で単一のロングコードを使用できるかどうかを検討しています。追加のロングコード導入には、どのような機能が関連付けられますか?
A) 国ごとに異なるFrom Namesをサポートする必要がありますか?
B) 国別にSMS送信に関する独立した報告を行う必要はありますか?
C) 各国で受信メッセージをサポートする必要はありますか?
D) SMSでUTF-8文字をサポートする必要がありますか?
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B,D | Question # 5 Answer: C |
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