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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Contact ID
B) Data Extensions
C) Member Record
D) Subscriber Key

2. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) AMPscript
B) HTML
C) SQL
D) SSJS

3. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Native execution of a Server-side JavaScript activity.
B) Flexibility to wait based on duration or a specific time.
C) The ability to send an email to a Salesforce audience.
D) The option to convert a qualified Lead to a Contact.

4. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Recommendation Code
B) Email Conversion Code
C) Conversion/Cart Code
D) Collect Code

5. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Email Studio > Email > Tracking > Sends
B) Contact Builder > All Contacts > Email
C) Analytics Builder > Reports > Email Send Report
D) Studio > Email > Subscribers > All Subscribers

Solutions: