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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Import File
B) File Transfer
C) Fire Event

2. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > File Transfer > Import Activity
B) Tracking Extract > Import Activity > SQL Activity
C) Tracking Extract > Import Activity > Data Extension Extract

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Decision Split, Data Designer

4. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
C) Use Automation Studio Filtering, Messaging, and wait activities.

5. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A) Automation Studio
B) Contact Builder
C) Journey Butter

Solutions: