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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) He'll need to compare his version with Sally's version of the campaigns.
B) Proposed changes are in purple.
C) Proposed changes are in blue.
D) Proposed changes are in red.

2. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Link policies
B) Editorial and format policies
C) Content policies
D) Quality policies

3. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A) Exact match
B) Broad match
C) Quote match
D) Phrase match

4. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Website optimizer
B) Traffic Estimator
C) Google Analytics
D) Conversion optimizer

5. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
B) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
C) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
D) Google's Website Optimizer is a tool that will automatically optimize web pages.

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