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NEW QUESTION # 80
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Configure restrictions within a Content Area for approval block types
- B. Under user permissions, select limited template access.
- C. Configure Content Blocks to only be usable within approved templates.
Answer: A
Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
NEW QUESTION # 81
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
- A. Sender Profile
- B. Tabs
- C. Campaigns
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Email and Journey Overview Dashboard
- B. Email Performance Dashboard
- C. Journey Performance by Email Dashboard
Answer: C
Explanation:
Explanation
Journey Performance by Email Dashboard is the preconfigured dashboard that NTO should review to get an idea of which journeys are performing the best. This dashboard shows key metrics such as open rate, click rate, conversion rate, and unsubscribe rate for each email in each journey. Email and Journey Overview Dashboard shows a summary of all email and journey activities, but not at the individual email level. Email Performance Dashboard shows metrics for individual emails, but not grouped by journeys.
NEW QUESTION # 83
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Sender Profile
- B. Delivery Profile
- C. Send Classification
Answer: C
Explanation:
A Send Classification in Salesforce Marketing Cloud (SFMC) is configured to handle various sending parameters, including the ability to send transactional emails. Transactional emails must be sent regardless of the subscriber's status, including if they have unsubscribed. This is crucial for communications such as recall notices, where the information is considered essential. Send Classifications have a setting specifically for transactional emails which ensures that these emails bypass the standard unsubscribe list.
References: Salesforce Marketing Cloud Documentation on Send Classification
NEW QUESTION # 84
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers
- A. Specialized content
- B. Audience segmentation
- C. Dynamic content
- D. In Einstein content
- E. In Personalization strings
Answer: C,D,E
NEW QUESTION # 85
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
- A. Write a query to create a filtered data extension.
- B. Create a data filter on the data extension.
- C. Filter the .csv file before import.
Answer: C
NEW QUESTION # 86
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use Automation Studio to query a population into a data extension.
- B. Use Filter Contacts criteria in the journey entry source.
- C. Use a Decision Split activity on the journey canvas.
Answer: A
NEW QUESTION # 87
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Fire Event
- B. Import File
- C. File Transfer
Answer: C
Explanation:
File transfer is the activity that is missing from the automation. File transfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is used to trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.
NEW QUESTION # 88
List 3 unsubscription methods?
- A. One-Click Unsubscribe
- B. Reply Email
- C. Survey
- D. Subscription Center
Answer: A,B,D
NEW QUESTION # 89
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
- A. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
- B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- C. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
- D. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
Answer: C
NEW QUESTION # 90
How do you access the Email Application in the Exact Target IMH? (Choose 2)
- A. Click Email.
- B. Access the Email Application through the Exact Target Marketing Cloud Drop Down.
- C. Click the App Selector in Exact Target.
- D. Click Campaigns and Reports
Answer: A,B
NEW QUESTION # 91
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack
boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Guided Send
- B. Playbooks/Journey builder
- C. Automation Studio
- D. Triggered Emails
Answer: C
NEW QUESTION # 92
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
- A. Salesforce CDP and Einstein Engagement Scoring
- B. Automation studio and Query Activity
- C. Journey Builder and Engagement Split
Answer: C
NEW QUESTION # 93
Other than an image a file must be XX MB or less in size?
- A. 5MB
B 25 MB - B. 1 MB
- C. 1 KB
Answer: B
NEW QUESTION # 94
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Ingest API
- B. Import Activity
- C. Import Wizard
Answer: B
NEW QUESTION # 95
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