Marketing-Cloud-Email-Specialist PDF Dumps Real 2024 Recently Updated Questions
Released Salesforce Marketing-Cloud-Email-Specialist Updated Questions PDF
Difficulty in writing Marketing cloud email specialist Exam
Salesforce Marketing cloud email specialist is the most powerful certification that candidates can have on their resume, it could literally tough for candidates to pass exam in their first attempts, many time it happen that candidates don't use to follow exam questions and they use to give wrong answer. Another most important issue with most of the candidates is that they use to refer wrong study materials and later when they realise, till that time they were not left with much time in hand.
In order to provide support to the participant, ExamDumpsVCE have designed their study guide keeping all these challenges in mind.
ExamDumpsVCE provides most updated Marketing cloud email specialist exam dumps , with the help of these exam dumps aspirants get a fair idea about the type of questions being asked in real certification. ExamDumpsVCE exam dumps are verified by the Salesforce experts. ExamDumpsVCE also gives practice test, which proves to be an excellent platform to test the attained knowledge.
NEW QUESTION # 24
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. Publication Lists
- B. List Unsubscribes
- C. Journey Builder Sends
Answer: A
NEW QUESTION # 25
NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber's completing the form, how should
NTO will set the data extension
- A. create a data extension with email address, reply date and response fields as non-null able
- B. create the data extension with email address as the primary key and reply date and
response fields as nullable - C. crate a data extension with email address reply date and responsefields as null able
- D. create a dataextension with email address as non-nullable and reply date and response
fields as nullable
Answer: A
NEW QUESTION # 26
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Behavioral Trigger
- B. Engagement Split
- C. Wait Until Event
Answer: A
Explanation:
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
NEW QUESTION # 27
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Help and Training Portal
- B. Help.exacttarget.com
- C. The Administration tab
- D. Code.exacttarget.com
Answer: B,D
NEW QUESTION # 28
How are the test audiences for an A/B test selected? (Choose 2)
- A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- B. The system randomly places target subscribers into the selected audiences
- C. The testadministrator chooses which subscribers to place in each audience
- D. The system automatically uses 15% of the population for each audience
Answer: A,B
NEW QUESTION # 29
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- B. The ability to set goals and have the system listen to see if users met the goal
- C. The ability to extract data from an Audience data extension for analysis
- D. The ability to set criteria to segment contacts based on behavior using SQL
- E. The ability to update or create Salesforce CRM objects or records
Answer: A,B,E
Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 30
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Einstein Approval Workflow
- B. Content Builder Approval Workflow
- C. Subscriber Preview
Answer: B
NEW QUESTION # 31
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Send e-mail often to your customers
- B. Personalize email whenever possible
- C. Data should always be relevant
- D. Sharing isn't just for social networks
- E. Optimize for Mobile
- F. Include your physical mailing address.
Answer: B,C,D,E
NEW QUESTION # 32
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A. Two fields with ''Email Address data type
- B. Incorrect Sending Relationship
- C. Failure to choose the send classification
Answer: B
Explanation:
Explanation
The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
NEW QUESTION # 33
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Portfolio Items
- B. Shared Emails
- C. Shared Data Extensions
- D. Shared Publication Lists
Answer: D
NEW QUESTION # 34
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Dynamic content
- B. Predictive content
- C. Audience Segmentation
- D. Specialized content
- E. Personalization string
Answer: A,C,E
NEW QUESTION # 35
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?
- A. Create dynamic content with a SQL Query activity.
- B. Create multiple versions of the email for loyalty and non-loyalty members.
- C. Create a template-based email using dynamic content.
- D. Create a template and lock content in the template.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION # 36
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. File Transfer Activity
- B. Group Refresh
- C. Filter Activity
- D. SQL Query Activity
Answer: C
NEW QUESTION # 37
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
- A. Select the attribute as required
- B. Create restricted values
- C. Select the data type as Text
- D. Set a custom maximum length of six
Answer: A,B
NEW QUESTION # 38
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Journey Builder using a Decision Split with three branches.
- B. Automation Studio with three separate Welcome automations.
- C. Journey Builder using a Random Split with three branches.
- D. A series of A/В tests to determine the number of emails.
Answer: D
Explanation:
Explanation
NEW QUESTION # 39
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- B. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
Answer: A
NEW QUESTION # 40
Which feature can segment on behavioural data?
- A. Import Activity
- B. Data Filter
- C. Data Extension
- D. Tracking
Answer: B
NEW QUESTION # 41
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Predictive Email
- B. Journey Builder
- C. Scheduled Email Sends
- D. Automation Studio
Answer: B
NEW QUESTION # 42
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)
- A. SQL Query Activity
- B. Data Extract Activity
- C. Filter Activity
- D. Segment Activity
Answer: A,C
NEW QUESTION # 43
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Journey Builder and Behavioral Triggers
- C. Automation Studio and Path Optimizer
Answer: A
NEW QUESTION # 44
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers
- A. Ask for detailed demographic information.
- B. Tell customers why they want to receive NTO emails.
- C. Automatically opt-in all new customers.
- D. Set expectations on send frequency and schedule.
- E. Use explicit opt-in for any new web sign-ups.
Answer: B,D,E
NEW QUESTION # 45
NTO managed a new custom preference center to allow customers to provide details around their personal information such as age gender and outdoor sporting interest, in which two ways should NTO honor customer preference when creating emails.
Choose two answers
- A. use Amp script to dynamicallypull in associated with costumer preference
- B. Create dynamic rules based on customers preference in order to send specific content
- C. create longer email to include all preference of customers so that customer don't miss any content
- D. send customers one email per preference choiceto ensure costumer receives what they wants
Answer: A,B
NEW QUESTION # 46
NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.
- A. add a clear brief and urgent call to action
- B. include relevant pre header test in every mail
- C. Send early in the day to give subscribers more time to check emails
- D. use image not text, to improve email looking and branding
Answer: B
NEW QUESTION # 47
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
- B. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
- C. After the file import, use the transfer file activity to move data into data extensions in child BUS.
Answer: B
NEW QUESTION # 48
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
- A. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
- B. Keep the subject text between 50 and 100 characters long.
- C. A/B test the effectiveness of different subjects.
- D. Include information relevant to the message in the subject line.
Answer: C,D
NEW QUESTION # 49
......
Marketing-Cloud-Email-Specialist Dumps and Practice Test (165 Exam Questions): https://www.examdumpsvce.com/Marketing-Cloud-Email-Specialist-valid-exam-dumps.html
Guide (New 2024) Actual Salesforce Marketing-Cloud-Email-Specialist Exam Questions: https://drive.google.com/open?id=1zzuhT3Re3fFF1YnKwNbJVLzjAX4RwwJc
