Pardot-Consultant Exam Info and Free Practice Test All-in-One Exam Guide Jul-2023
Pass Salesforce Pardot-Consultant Actual Free Exam Q&As Updated Dump Jul 27, 2023
NEW QUESTION # 80
Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?
- A. Nothing will display
- B. Pardot Successfully submitted the "Contact Us" landing page and form
- C. Pardot Successfully submitted the "Contact Us" form
- D. Pardot Successfully submitted the "Contact Us" landing page.
Answer: C
NEW QUESTION # 81
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Export contacts from Salesforce and import them into Pardot.
- B. Add contacts to the program's Campaign as campaign members.
- C. Use the Add to Nurture action on page layouts.
- D. Use the Add to List completion action on forms.
Answer: B
NEW QUESTION # 82
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
Answer: C
NEW QUESTION # 83
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Lead Score
- B. Pardot Business Units
- C. Einstein Campaign Insights
- D. Einstein Behavior Scoring
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5
NEW QUESTION # 84
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Answer: C
NEW QUESTION # 85
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Include a link to the content in the Thank You Content of the form.
- C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: D
NEW QUESTION # 86
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects are opted out of the list used on the operational list email send.
- B. The prospects were on a suppression list used on the operational list email send.
- C. The prospects were set to "true" for opted out and set to "false" for do not email.
- D. The prospects were set to "false" for opted out and set to "true" for do not email.
Answer: D
NEW QUESTION # 87
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDBA
- B. CDAB
- C. CBDA
- D. ABDC
Answer: A
NEW QUESTION # 88
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Automation rule
- C. Dynamic list
- D. Segmentation rule
Answer: D
NEW QUESTION # 89
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- B. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answer: C
NEW QUESTION # 90
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
- B. Authentication ensures the company's sending IP will not appear on blocklists.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication increases deliverability rates of emails sent through Pardot.
Answer: C,D
NEW QUESTION # 91
When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]
- A. Use Pardot's value
- B. Use Salesforce's value
- C. All of the above
- D. Use the most recently updated record
Answer: C
NEW QUESTION # 92
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on contact roles
- B. Marketing data sharing rules on prospects
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on opportunities
Answer: D
NEW QUESTION # 93
LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- B. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
Answer: D
NEW QUESTION # 94
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Pardot org and migrate both Account A and Account B into it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Include prospect activity history from Account B in their prospect import if they want to retain it.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 95
Which two actions could a user take when importing prospects into Pardot?
Choose 2 answers
- A. Assign prospects to an existing user
- B. Create new custom fields and populate field values
- C. Permanently delete prospects
- D. Undelete matching prospects from the Recycle Bin
Answer: A,D
NEW QUESTION # 96
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Set the intern up in the Default 'Marketing Intern' User Role
- B. Set the intern up in the Default 'Marketing' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Answer: C
NEW QUESTION # 97
What should be used to match users between Salesforce and Pardot when enabling User sync?
- A. User email address
- B. Pardot user ID
- C. CRM ID
- D. Salesforce username
Answer: D
NEW QUESTION # 98
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
- B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- C. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
- D. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Answer: D
NEW QUESTION # 99
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- C. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- D. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
Answer: B
NEW QUESTION # 100
Which is true about Visitor Filters?
- A. You can't filter your own company IP
- B. You can filter by a hostname wildcard
- C. You can filter by a hostname
- D. You can the filter by IP
- E. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
Answer: B,C,D,E
NEW QUESTION # 101
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Offer more conversion points for visitors such as Pardot forms and landing pages.
- B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- C. Refine scoring and grading models to only give the Sales team the most qualified leads.
- D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Answer: B
NEW QUESTION # 102
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process?
- A. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answer: A
NEW QUESTION # 103
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Direct traffic from the ad to a Pardot landing page instead of the home page.
- B. Create new content for the paid search ads that direct to the home page.
- C. Place additional navigation on the LenoxSoft home page.
- D. Develop custom redirects in Pardot to use on the paid search ads.
Answer: B
NEW QUESTION # 104
What is required when sending a Pardot email from an assigned user?
- A. The assigned user must be connected through user sync.
- B. All prospects on the recipient list must be assigned to a user.
- C. There must also be a general or specific user as a sender.
- D. The email must also contain assigned user merge fields.
Answer: C
NEW QUESTION # 105
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