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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Select available User Roles

A) Sales User
B) Sales Manager
C) Marketing Manager
D) CD Marketing
E) Administrator
F) Sales

2. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Increase the wait time on the Email send action steps.
B) Set the Engagement Studio program to repeat every 10 days.
C) Automatically remove prospects from the program when an email reply trigger is met.
D) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

3. What is true about the Salesforce connector [Choose two answers]

A) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

4. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
B) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
C) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
D) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

5. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) Email Complain Rate
B) Spam complaints.
C) Click Through rate
D) HTML Open Rate

Solutions: