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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Configure the filter DE to auto-refresh dally in properties.
B) Schedule an automation to refresh the filter activity each day.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

2. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Analytics Dashboard
B) Email Analytics Tile
C) Journey History

3. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use a Guided Send to perform a test send to Internal usersusing subscriber data.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

4. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Verification Activity
B) Wait Activity
C) Skip Automation

5. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Web Conversion
B) Email Engagement
C) Manual Engagement

Solutions: