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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Create a user-initiated message to logged-in customers to send once the website is restored.
B) Create and send an apology email that includes a discount for a future purchase to all customers
C) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
D) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

2. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Deployment Manager
B) Copy activities
C) Journey Extracts
D) Journey Templates

3. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Recommendation Code
B) Email Conversion Code
C) Conversion/Cart Code
D) Collect Code

4. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Sends Account Send Summary
B) Dynamic Content for Triggered Sends
C) Email Performance by Attribute
D) Impression Tracking for Triggered Sends

5. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A) External Key within the Import File Activity
B) Notation Settings within the Import File Activity
C) Run Completion within the File Drop Automation
D) Runtime Error within the File Drop Automation

Solutions: