Salesforce MC-Con-201 dumps - in .pdf

MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 26, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 26, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
  • Value Pack Total: $1776.00  $908.00

Salesforce MC-Con-201 dumps - Testing Engine

MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 26, 2026
  • Q & A: 0 Questions and Answers
  • Software Price: $888.00
  • Testing Engine

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Predictive AI
  • 1. Selecting appropriate predictive AI features
    - Marketing agents
    • 1. Content generation
      • 2. Campaign creation
        • 3. Audience segmentation
          - Conversational messaging
          • 1. Ongoing interactions across messaging channels
            • 2. Customer engagement and response handling
              Topic 2: Campaign Design, Flow Orchestration & Content30%- Personalization
              • 1. Content variations
                • 2. Repeaters
                  • 3. Merge fields
                    • 4. Handlebars
                      • 5. AMPscript
                        - Landing pages
                        • 1. Components and configuration required to build landing pages
                          - Flow orchestration
                          • 1. Trigger conditions
                            • 2. Flow elements and logic for business processes and messaging
                              • 3. Flow configuration settings
                                • 4. Flow types
                                  - Messaging data sources
                                  • 1. Selecting appropriate data sources for personalized customer data
                                    - Activation templates
                                    • 1. Configuring activation templates
                                      • 2. Selecting appropriate contact point values
                                        Topic 3: Consent13%- Consent record management
                                        • 1. Creating, managing, and updating consent records
                                          - Platform consent objects
                                          • 1. Purpose and relationships of consent objects
                                            - Consent banners
                                            • 1. Configuring consent banners on marketing landing pages and external pages
                                              - Consent management concepts
                                              • 1. Role of consent in customer engagement and compliance
                                                Topic 4: Platform Setup & Governance13%- Business Units and governance
                                                • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                  • 2. Business Unit requirements
                                                    - Marketing Cloud Next environment setup
                                                    • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                      - Domain authentication and authorization
                                                      • 1. Domain authorization for branded, authenticated email delivery
                                                        • 2. Self-service domain authentication
                                                          Topic 5: Analytics & Performance Insights8%- Reporting and analytics
                                                          • 1. Selecting pre-built dashboards for reporting requirements
                                                            - Marketing insights
                                                            • 1. Surfacing marketing data and insights across the Salesforce platform
                                                              Topic 6: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                                              • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                                • 2. Consumption-based entitlements
                                                                  - CRM data ingestion and activation
                                                                  • 1. Audience segmentation, activation, and content personalization
                                                                    • 2. CRM objects and records
                                                                      • 3. Actionable Lists
                                                                        - Data 360 data object concepts
                                                                        • 1. Audience segmentation and content personalization
                                                                          • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                            - Identity Resolution
                                                                            • 1. Configuring Identity Resolution
                                                                              • 2. Linking multiple data sources into a unified profile

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