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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

2. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
D) Create an Import Supplemental Table job in Responsys for this file.

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Responders, Event Date = 3 days
E) Measure = Responders, Interval = 3 days

4. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were browsed/viewed, where no additional event takes place
B) pages that were marked as favorite
C) products that were purchased
D) search strings entered into a website more than twice
E) products added to a shopping cart, where no additional event takes place

5. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient registers a SPAM complaint for an email.
B) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C) Recipient deletes a promotional email from the inbox.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Recipient inbox is full, so the promotional email is rejected by the server.

Solutions: