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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Impression
B) CPC
C) Avg. Order Per User
D) Revenue per user
E) Reach
F) CPM

2. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B) There is no way of knowing on Facebook how much it would cost to reach both audiences.
C) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
D) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.

3. What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A) A 6% would include several countries whereas a 1% would only include one country.
B) There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
C) A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
D) A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

4. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should do interest demographics and launch the campaign.
B) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
C) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
D) You should build a similar audience based the client's current customer base.

5. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With direct marketing, Facebook tries to maximize mobile app installs.
B) Brand marketing is for top of the funnel marketing.
C) With direct marketing, Facebook tries to minimize website conversions.
D) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
E) Direct Response is for top of the funnel marketing.
F) With brand marketing, Facebook tries to maximize conversions.

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