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GInI Certified Innovation Professional (CInP) Sample Questions:

1. Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.
Select one correct answer from the list:

A) Create the perception of a totally new product
B) Create no net new value but appeal to certain consumer vanity
C) Create perceived new value and appeal to certain consumer preferences
D) Create real new value and drive consumer tastes

2. Although the idea capture aspect of Stage 2 of the GInI InMS is an ongoing process, the best results usually happen when the organization is focused on a particular area, which is usually done by running what?

A) Games and other fun activities.
B) Secret projects.
C) An internal ad featuring an inspirational speech.
D) Challenge campaigns.

3. Market Scouting is used to search out and find new markets where a business can do what?
Select one correct answer from the list

A) Apply its existing technology and offerings.
B) go in and dominate the market.
C) Sway people to buy its brand.
D) spread itself out so as to play things safe.

4. " Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. " Select one correct answer from the list:

A) generate media buzz about
B) market test
C) run technical validation testing on
D) run price elasticity studies on

5. The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?
Select one correct answer from the list:

A) Find a need and meet it
B) Look innovative as absolutely possible
C) Secure financial backing and scale up a huge business
D) Make the world a better place

Solutions: