[Mar 02, 2024] Get Latest and 100% Accurate Marketing-Cloud-Personalization Exam Questions
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To prepare for the Marketing Cloud Personalization Accredited Professional exam, Salesforce offers a range of training materials and resources, including online courses, study guides, and practice exams. These resources can help you develop the knowledge and skills needed to pass the exam and demonstrate your expertise in this area. Additionally, many third-party training providers offer courses and study materials that can help you prepare for the exam.
The Marketing Cloud Personalization Accredited Professional Exam certification exam is open to all individuals who have the necessary knowledge and experience in the personalization and marketing automation arena. This credential serves as an attestation to your expertise and validates your proficiency in Salesforce Marketing Cloud Personalization. Professionals who have this certification are in high demand and can enhance their career opportunities.
NEW QUESTION # 50
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
- A. Ingredient
- B. Variation
- C. Booster
- D. Exclusion
Answer: C
NEW QUESTION # 51
What are two ways to populate the Marketing Cloud Personalization catalog?
- A. Web SDK
- B. ETL Feed
- C. Third-party Integration
- D. Email Pixel
Answer: A,B
NEW QUESTION # 52
How does IS define web template?
- A. A repeatable framework used to create a web campaign
- B. A google Chrome Extension
- C. The events and behavior of what will be captured on the websites
- D. An area on your site that a developer has configured.
Answer: A
NEW QUESTION # 53
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to include built-in fields on a segment export
- C. The option to exclude anonymous fields on a segment export
- D. The option to include all custom fields on a segment export
Answer: D
NEW QUESTION # 54
What are the three ways segments are used in Interaction studio?
- A. Set goals and filters
- B. Targeting for campaigns
- C. Analytics, trends and engagement
- D. Creation related lists within salesforce CRM
- E. Recommending products
Answer: A,B,C
NEW QUESTION # 55
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Account Domain
- C. Time of day
- D. Customer date of birth
Answer: A,B
NEW QUESTION # 56
When should you define goals and filters?
- A. When you are reviewing campaign statistics for a published campaign
- B. Before launching a campaign that you want to measure against a goal or filter
- C. Over time, when you have something new you want to meausure
- D. After launching a campaign that you want to measure against a goal or filter
Answer: A
NEW QUESTION # 57
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- D. IS users third party software to match anonymous and knows identifies
Answer: D
NEW QUESTION # 58
Which three components of a recipe are optional when configuring a new algorithm?
- A. Decisions
- B. Ingredients
- C. Exclusions
- D. Variation
- E. Boosters
Answer: C,D,E
NEW QUESTION # 59
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Actions
- C. Dimensions
- D. Social mentions
Answer: B
NEW QUESTION # 60
What three things does a developer code in web template?
- A. HTML and CSS for controlling appearance
- B. Client side instructions for rendering
- C. Defining what can be configured in a campaign
- D. Campaign qualification rules
- E. Set the control group percentage
Answer: A,B
NEW QUESTION # 61
What is the unified customer profile?
- A. A profile view for administrators to see activity across all of the customer touch points
- B. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
Answer: B
NEW QUESTION # 62
What are three areas a business user can apply custom catalog dimensions?
- A. Template filtering
- B. Segmentation
- C. Campaign targeting
- D. Recipe exclusions and boosting
- E. Reporting
Answer: C,D,E
NEW QUESTION # 63
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
- A. Einstein Recipes
- B. Einstein Decisions
- C. Catalog Items
- D. Promotions
Answer: A,C
NEW QUESTION # 64
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. unified customer profile
- B. Unified view of customer
- C. Single view of customer
- D. Single source of truth
Answer: A
NEW QUESTION # 65
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Server-side campaign
- B. Mobile campaign
- C. Email campaign
- D. Web campaign
Answer: A
NEW QUESTION # 66
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