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NEW QUESTION # 33
The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal?
- A. Streaming Insight
- B. Segment
- C. Calculated Insight
- D. Streaming Data Transformation
Answer: A
Explanation:
This component should be recommended to achieve the goal of understanding which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Streaming Insight allows you to query and filter data from real-time streams using window functions and aggregation functions. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 34
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
- A. Email Address
- B. Government Id
- C. Phone Number
- D. Party Identification Id
Answer: D
Explanation:
Party Identification Id isthe only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard matchcriteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. References: Create Custom Match Criteria
NEW QUESTION # 35
What are the two distinct phases of data model management in Data Cloud?
- A. Data Actions
- B. Data Ingestion
- C. Data Modeling
- D. Data Activation
Answer: B,C
Explanation:
These two phases are distinct phases of data model management in Data Cloud. Data ingestion is the process of bringing data from different sources into Data Cloud using connectors or APIs. Data modeling is the process of mapping the ingested data to the Data Cloud canonical model or creating custom data model objects. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_model.htm&type=5
NEW QUESTION # 36
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
- A. Review consent and privacy management policies
- B. Identify data sources
- C. Obtain cross-organizational buy-in
- D. Identify activation targets
Answer: C
Explanation:
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. Reference: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform
NEW QUESTION # 37
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
- A. Cities only containing 'San Jose' or 'San Jose'
- B. Cities only containing 'San Jose' or 'san jose'
- C. Cities containing 'San Jose', 'San Jose', 'san jose'. or 'san jose'
- D. Cities only containing 'San Jose' or 'san jose'
Answer: B
Explanation:
According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is Equal To | 'San Jose' will include cities that contain either 'San Jose' or 'san jose'.
NEW QUESTION # 38
Which three out-of-the-box connectors are available for Data Cloud?
- A. B2C Commerce
- B. Amazon S3
- C. Marketing Cloud
- D. Amazon Redshift Connector
- E. Slack Connector
Answer: A,B,C
Explanation:
These three out-of-the-box connectorsare available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_connectors.htm&type=5
NEW QUESTION # 39
What is the first thing a business stakeholder should focus on whenconsidering a Data Cloud implementation?
- A. Review consent and privacy management policies
- B. Identify data sources
- C. Obtain cross-organizational buy-in
- D. Identify activation targets
Answer: C
Explanation:
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation.
Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud.
References:https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with
NEW QUESTION # 40
The leadership team at Cumulus Financial has declared that customers who have deposited more than
$250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
- A. Segment
- B. Report|
- C. Calculated Insight
- D. Dashboard
Answer: A,C
Explanation:
Explanation
These two features support the need to calculate each customer's lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Calculated Insight allows you to create complex calculations based on stored data, such as LTV. Segment allows you to create audiences based on different criteria, such as revenue source. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights.htm&type=5https://help.salesforce.co
NEW QUESTION # 41
Which two statements about Data Cloud's Web and Mobile App connector are true?
- A. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
- B. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
- C. Mobile and Web SDK schema can be updated to delete an existing field
- D. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
Answer: A,B
Explanation:
The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm&type=5
NEW QUESTION # 42
How does an administrator increase the consolidation rate for Identity Resolution?
- A. Change all reconciliation rules to Source Sequence
- B. Add more matching rules to broaden the search for matches
- C. Change the Ignore Empty Value option
- D. Reduce the number of matching rules
Answer: D
Explanation:
Explanation
Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules
NEW QUESTION # 43
How does an administrator increase the consolidation rate for Identity Resolution?
- A. Change all reconciliation rules to Source Sequence
- B. Add more matching rules to broaden the search for matches
- C. Change the Ignore Empty Value option
- D. Reduce the number of matching rules
Answer: D
Explanation:
Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. Ifthere are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules
NEW QUESTION # 44
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer's normal range. How should an administrator accommodate this request?
- A. Use Streaming Data Transformations combined with a Data Action
- B. Use a Calculated Insight paired with a Flow
- C. Use Streaming Data Transformations with a Flow
- D. Use a Streaming Insight paired with a Data Action
Answer: D
Explanation:
To track the daily transaction volume for each customer in real time and send out a notification as soon as it detects volume outside a customer's normal range, the administrator should use a Streaming Insight paired with a Data Action. A Streaming Insight is a metric that is calculated on streaming data as it is ingested into Data Cloud, allowing near-real-time analysis of customer behavior. A Data Action is an action that is triggered by a Streaming Insight, such as sending an email, updating a record, or calling an API. By using these features, the administrator can monitor and respond to customer transactions in real time.
NEW QUESTION # 45
Which three actions can be applied to a previously created segment?
- A. Reactivate
- B. Delete
- C. Export
- D. Inactivate
- E. Copy
Answer: B,C,E
Explanation:
These three actions can be applied to apreviously created segment. You can export a segment to a CSV file, delete a segment from Data Cloud, or copy a segment to create a duplicate segment with the same criteria.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_actions.htm&type=5
NEW QUESTION # 46
Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream?
- A. Ensure the refresh mode is set to "Full Refresh" and "Refresh only new files' is selected
- B. Advise NTO to change their processes: this configuration is not supported
- C. Ensure the refresh mode is set to "Full Refresh" and the filename contains a wildcard to accommodate the timestamp
- D. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected
Answer: D
Explanation:
This configuration will ensure that Data Cloud only ingests new files from the Amazon S3 bucket and updates or inserts new records into the data stream without deleting existing records. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_amazon_s3.htm&type=5
NEW QUESTION # 47
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
- A. Customer Data Cloud for Marketing Manager
- B. Customer Data Cloud for Marketing Admin
- C. Customer Data Cloud for Marketing Data Aware Specialist
- D. Customer Data Cloud for Marketing Specialist
Answer: D
Explanation:
Explanation
This permission set should be assigned to a user who needs permissions to access Data Cloud to create, manage, and publish segments, but not to create reports or manage data sources. This permission set allows the user to create and edit segments, calculated insights, streaming insights, and activations, but not to access data streams, data model, identity resolution, or reports.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_permission_sets.htm&type=5
NEW QUESTION # 48
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
- A. Streaming Insight
- B. Activation
- C. Segment
- D. Calculated Insight
Answer: A
Explanation:
This method should be used when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK. Streaming Insight allows you to query and aggregate data from real-time streams using window functions. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 49
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
- A. Utilize the Data Rights Subject Request tool to request deletion of the customer's information
- B. Use Consent API to request deletion of the customer's information
- C. Use Ingestion API to request deletion of the customer's information
- D. Manually delete customer and related records using the Profile Explorer
Answer: B
Explanation:
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
NEW QUESTION # 50
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
- A. Unified Individual > Individual > Sales Order
- B. Unified Individual > Unified Link Individual > Sales Order
- C. Sales Order > Individual > Unified Individual
- D. Sales Order > Unified Individual
Answer: B
Explanation:
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
* Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.
* Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.
* Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field.
This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.
NEW QUESTION # 51
What is a unique requirement of a Streaming Insight query?
- A. A measurement
- B. A window function
- C. A dimension
- D. A WHERE clause
Answer: B
Explanation:
A window function is a unique requirement of a Streaming Insight query. It defines the time interval for the query to run on the streaming data and the frequency of the query execution. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 52
Which three features can be used to validate the data in the unified profile object?
- A. Data Actions
- B. Profile Explorer
- C. Identity Reconciliation
- D. Data Explorer
- E. Query API
Answer: B,D,E
Explanation:
These three features can be used to validate the data in the unified profile object. Data Explorer allows you to view the ingested data from different sources and how it is mapped to the unified profile object. Query API allows you to query the unified profile object using SOQL or SQL queries. Profile Explorer allows you to view the unified profile records and their attributes. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_explorer.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_query_api.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_profile_explorer.htm&type=5
NEW QUESTION # 53
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
- A. Ingestion Schedule
- B. Activation Schedule
- C. Segment Schedule
- D. Identity Resolution
Answer: B,C
Explanation:
These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm&type=5
NEW QUESTION # 54
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