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Google Display Exam Practice Test Sample Questions:

1. Which of the following tools will you use to identify potential ad group themes for your display campaigns?

A) Google trends
B) Google analytics
C) Wonder wheel
D) Display ad builder

2. Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?

A) Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
B) It's easier to manage invoices for each Google search and the Google Content Network with this approach.
C) Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
D) It's easier to stop and restart ads independently with two separate campaigns.

3. Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

A) Ad performance
B) Ad group performance
C) URL performance
D) Keyword performance

4. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?

A) In video overlay
B) In stream video
C) Banner ad
D) Image ad

5. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language.
B) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
C) Brad will need to create a separate campaign for each language and target the best location for the ad.
D) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.

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