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| Section | Objectives |
|---|---|
| Topic 1: Design | - Align designs with the Media Cloud data model - Create solution flows using ASM capabilities - Assess reporting needs - Identify integration points - Apply best practices in solution architecture - Recommend product model and pricing strategies - Set up sharing and permission sets - Determine deployment strategies within a CI/CD environment |
| Topic 2: Discovery | - Understand how third-party systems integrate with Media Cloud - Determine the technical scope for a statement of work (SOW) - Identify relevant non-functional requirements - Map use cases to Salesforce Media Cloud components - Assess business and technical requirements for Media Cloud applications - Outline system flows based on existing business environment |
| Topic 3: Implement | - Plan data migration with understanding of the data model - Select appropriate integration approaches for media-specific contexts - Support CI/CD deployment processes - Apply security settings to control data access - Ensure performance outcomes align with defined KPIs and non-functional expectations |
1. A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?
A) Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.
B) Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
C) Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.
D) Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
2. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
A) Which ad servers does the system need to connect to for campaign booking?
B) What are the dimensions for all digital ad formats for the publisher?
C) Which type of marketing automation system is in use?
D) Which types of ad products are included in media plans?
3. During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?
A) Is Not Translatable
B) Is Encrypted
C) Run-time Configurable
D) Is Not Assetizable
4. A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
A) IDX Build Tool
B) Data Loader
C) IDX Workbench
D) Backup and Restore Automation
5. Without custom development, with which Ad Serving Platform does Media Cloud integrate?
A) Google Ad Manager
B) Inventory
C) Facebook Ads Manager
D) Marketing Cloud Intelligence
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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