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| Section | Objectives |
|---|---|
| Topic 1: Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Topic 2: Data Integration and Configuration | - Data Mapping
|
| Topic 3: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 4: Data Harmonization and Data Model | - Data Classification
|
| Topic 5: Reports and Activation | - Data Export
|
1. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Unmap 'Cost' in Google Campaign Manager
B) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C) Unmap 'Cost' in Google DV360
D) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
2. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A) Depends on the Data Updates Permissions
B) 3
C) 8
D) 4
3. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
A) Performance
B) Ease of setup
C) Scalability
D) Ease of maintenance
4. A client's data consists of three data streams as follows:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?
A) Data Stream A
B) Any of the data streams can technically be the parent
C) Data Stream B
D) Data Stream C
5. An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
A) Unmap it, as Datorama will calculate it automatically.
B) Populate the logic within a custom measurement. Set Aggregation to SUM.
C) Populate the logic within a custom measurement. Set Aggregation to AVG.
D) Populate the logic within a custom measurement. No need to change Aggregation.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: D |
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