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| Section | Weight | Objectives |
|---|---|---|
| Campaign Activation | 31% | - Apply buying types and bidding strategies - Set up campaigns aligned with business objectives - Implement audience targeting strategies - Configure brand safety and ad policies |
| Reporting & Measurement | 15% | - Apply measurement methodologies - Define relevant KPIs and metrics - Generate and interpret reports |
| Campaign Optimization | 22% | - Troubleshoot delivery issues - Use Advantage+ solutions - Optimize delivery and performance - Understand Meta ad auction dynamics |
| Creative Strategy | 13% | - Align creative formats with objectives - Apply creative best practices - Comply with ad creative policies |
| Media Buying Tools | 20% | - Use Commerce Manager & Catalogs - Manage Meta Business Manager & Business Suite - Configure Events Manager & Conversions API - Set up and analyze A/B tests |
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