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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which input is NOT used to define decisions within SPSS Decision Management?

A) Intuition
B) Business objectives
C) Human defined rules
D) System created predictive models

2. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Support for multiple operating systems.
B) Easy to use interface for business-oriented analysts.
C) Structured data mining capabilities.
D) More powerful in the hands of a modeling expert.

3. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Statistics
D) SPSS Decision Management

4. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Scorecards and dashboards.
B) Automated modeling and data preparation.
C) Intuitive visual interface.
D) Open and scalable architecture.

5. A Chief Operations Officer of an insurance company is looking for a way to combine business rules and predictions to easily identify fraudulent claims. Which SPSS product best fits this description?

A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Decision Management
D) SPSS Modeler

Solutions: