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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Reporting | 20-30% | - Google Analytics Integration - Conversion Tracking - Reporting Tools - Campaign Performance Analysis - Data Interpretation |
| Topic 2: Display Advertising | 15-25% | - Bidding Strategies - Audience Targeting - Ad Formats - Display Network Strategy |
| Topic 3: Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
| Topic 4: Search Advertising | 20-30% | - Ad Creation - Performance Optimization - Bidding and Budgeting - Keyword Matching |
| Topic 5: Optimization | 15-20% | - Bid Strategy Adjustments - Performance Diagnosis - Budget Optimization - A/B Testing |
1. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?
A) Years
B) 12 weeks
C) 6 months
D) 30 days
2. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?
A) Referrers
B) Sales
C) Visitors
D) IP Addresses
3. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?
A) The variation is performing at the same level as the original.
B) The variation wasn't performing as well as the original.
C) The variation wasn't measured.
D) There is not variation to measure.
4. Which of the following tabs is used to see overall performance of a keyword?
A) Networks tab
B) Campaigns tab
C) Keywords tab
D) Audiences tab
5. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?
A) URL performance report
B) Ad performance report
C) Placement performance report
D) Keyword performance report
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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