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| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
Correct Answer: A 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
How many times does a segmentation rule run?
Correct Answer: A 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
Correct Answer: A 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website
Correct Answer: A 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
Correct Answer: D 🗳️
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