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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) Email Complain Rate
B) Spam complaints.
C) Click Through rate
D) HTML Open Rate

2. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A) Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B) A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
C) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
D) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

3. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A) Send an operational email to all prospects.
B) Send Engage emails to all prospect who are opted in.
C) Send an automated operational email to all prospects.
D) Send a list email to all prospects who are opted in.

4. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A) Include "Not you?" link to allow visitors to reset the form
B) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C) Disable autoresponder emails on this form
D) PI Enable explicit bot protecting using reCAPTCHA

5. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A) Automation rule match All
B) Completion Action
C) Page Action
D) Automation rule match Any

Solutions: