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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In Send Management, add the word TACO to the Auto-Suppression Rules.
B) In Send Classifications, delete TACO from the available classification options.
C) In the Subject/Preheader Validation section of Email Studio, add the word TACO.

2. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Datorama Reports - Journey Performance
B) Reports - Journey Engagement
C) Journey Builder - Journey History

3. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Content Detective
B) Test Send
C) Send Preview

4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Withdraw email approval.

5. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Single Send
C) Transactional Send

Solutions: