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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory sold during a specific time period.
C) The percentage of profit generated from promotional activities.
D) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.

2. What is the primary goal of SKU rationalization in supply chain management?

A) To eliminate all high-cost products from the inventory
B) To reduce complexity by removing slow-moving and redundant products
C) To focus solely on high-demand seasonal products
D) To increase the number of products available to customers

3. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.

4. Define Share of Wallet (SOW) for a retailer.

A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.

5. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 50%
B) 30%
C) 66%
D) 100%

Solutions: