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Adobe Marketo Engage Architect Master Sample Questions:

1. What elements should be included in project boundaries? (Choose two)

A) Identified risks
B) Workflow templates
C) Defined KPIs
D) Email performance reports

2. What is the primary objective of an enablement rollout plan?

A) Increase system uptime
B) Educate stakeholders on system usage
C) Enhance email deliverability
D) Automate marketing workflows

3. What can reduce bounce rates in email campaigns? (Choose two)

A) Removing invalid email addresses
B) Increasing A/B testing frequency
C) Regularly updating recipient preferences
D) Optimizing subject lines for spam filters

4. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Update stage actions on MQL to include email domain address belonging to TAL
B) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Update transition rules on MQL to include email domain address belonging to TAL
D) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

5. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Campaign Manager and Customer Support Agent
B) Marketing Specialist and Content Creator
C) CRM Administrator and IT Team Lead
D) Sales Manager and Data Analyst

Solutions: