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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
B) Your open rates have dropped somewhat since last month.
C) Recipients are forwarding your emails to everyone in their address books.
D) Hard bounce rates are 10% or higher.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.

2. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In Manage Campaigns, select 45 days for the end element.
C) Create a calendar reminder and manually close the campaign.
D) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

3. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

4. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
B) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
C) You modify one of the conditions in a filter being used in the program.
D) You move a target timer from its original place before one event to after that event.

5. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
B) You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
D) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

Solutions: